Create Key Messages That Resonate with Stakeholders and Drive Influence
Not all stakeholders have the same priorities, concerns, or level of influence—so why should your messaging be one-size-fits-all? To truly engage and persuade, your key messages must be tailored, strategic, and impactful. Here’s how to craft messages that resonate: 1. Know Your Stakeholders. Identify their pain points, interests, and motivations. What matters most to them? […]
Own the Media Interview: Control the Visuals
In any media interview, what your audience sees is just as important as what they hear. No matter how tough the topic or how persistent the reporter, you have control over the setting. Here are six tips to stay in control when being interviewed by the media as your organisation’s spokesperson: 1. Choose a background […]
Strategies for Tailored Stakeholder Communication & Identifying Key Audiences
To ensure effective stakeholder communication, you must take the time to understand your stakeholders and adapt your corporate engagement strategies to suit each of your stakeholder group’s needs. Here are some practical steps to improve your stakeholder communication: Identifying Stakeholder Types It may help to apply three key attributes to help you identify and prioritise […]
Are You an Engaging Online Presenter Who Can Hold Attention?
Do you have the executive presence to captivate your audience on live or recorded video? Whether you’re a webinar host, meeting facilitator, or online presenter, your ability to engage, connect, and persuade is critical. Ask yourself: It’s not just luck that TV reporters appear so confident and fluent on camera. It’s a skill honed through […]
Spokesperson Training: Crisis Communication
How will your spokespeople handle the next crisis? Ensure they are prepared with expert crisis communication training. We train your spokespeople to handle media enquiries effectively, delivering clear and concise messages while maintaining composure under pressure. Role-playing exercises help them prepare for difficult questions and challenging situations. You can get in touch with us for […]
Handling Difficult Questions: A Must-Have Leadership Skill
One of the key leadership skills for executives is the ability to effectively handle tough questions, demonstrating composure, decisiveness, and the ability to think on their feet. Corporate & Government Executives today face a barrage of questions, some more challenging than others. From sensitive topics to potential reputational damage, mastering the art of handling difficult […]
Do Not Use “To Whom It May Concern” in Stakeholder Communication
It is no secret to any senior executive, leadership team member or aspiring executive that stakeholder communication, engagement and relations are critical to the success of any organisation, company, association or project. Especially during issues and crisis management. In the business world that you are living in today, effective stakeholder communication is no longer a […]
Costly Mistakes to Avoid in Your Business Pitch Presentation
When you deliver a business pitch presentation, preparation is just as important as the product itself. This is a lesson we can learn from Alex Hall’s experience on Dragons’ Den. Alex Hall goes on Dragons’ Den (the UK equivalent of Shark Tank) to pitch her olive snack business. While the product seems to fill a […]
Tony Jones Rejected by Bec Judd
Tony Jones was in the news recently for his controversial comments about Novak Djokovic, angering his fan base. But it’s not the first time that Tony has been awkward on live television! Watch this clip from 9 News on Bec Judd’s last day at work before going on parental leave…
Communication is the new leadership superpower in 2025 – who says so and why?
The holiday season is such a great time for catch-up business reading lying on the couch, on the beach, on the sun lounger around the pool or even in bed on lazy mornings. And sometimes, with the good old hard copy newspapers! So, you can imagine my absolute delight when article after article started to […]
Why Executive Leaders Recommend Our Media Training
Are you an executive leader who knows the value of expert media training, especially when representing your organisation? You understand how important it is to learn from the experienced (former) journalists, right? See what our participants have to say about our media training services. Our media training sessions are designed to empower you with the […]
How to Open Your Executive Presentation with Presence and Power
Watch this video and see how you can captivate people this year from the start of every executive presentation or speech you do. Our video shows you the best ways to open a presentation for instant attention and engagement. First impressions matter, make yours unforgettable! For 16 tips on crafting a powerful presentation opener, email […]
How Important Is Media Training for Corporate Leaders?
In today’s fast-paced media landscape, the importance of media training for corporate leaders is undeniable—out of 14 votes received 93% of respondents in our recent poll agree that every leader should have it! At Communication & Media Manoeuvres, we specialise in Media Training for executive leaders across Australia, equipping them with the tools to communicate […]
Handling High-Pressure Situations with Media and Stakeholder Training
Media training and stakeholder communication programs are designed to equip corporate executives with essential tools to remain poised under pressure. From practicing deep breathing and centering techniques to learning how to avoid impulsive reactions, these skills empower leaders to handle tough questions with confidence and deliver clear, thoughtful responses. We all know how high-pressure situations […]
Leadership Lessons: Bill Shorten’s Dual Citizenship Misstep
Even the most seasoned politicians can fall into an obvious trap, and Bill Shorten’s experience during the dual citizenship controversy serves as a prime example of a valuable leadership lesson. As he wraps up his impressive career in federal parliament, it’s worth reflecting on key moments like this one. When asked in an interview to […]
6 Steps to Fix Mistakes in a Media Interview
Making a mistake during a media interview can feel troubling, but it doesn’t have to throw off your message or credibility. Whether it’s a misstep in phrasing, an inaccurate fact, or a response that didn’t land as intended, knowing how to address and correct errors gracefully is a vital skill for anyone facing the press. […]
Which Aspect of Online Presentation Do You Find Most Challenging?
Online presentations come with their fair share of challenges, and our recent poll highlights the top two: mastering on-camera presence (33%) and managing the technical side (33%)! Keeping your audience engaged and creating clear, varied content aren’t far behind, each with 17% of the votes. Struggling to keep your audience hooked during an executive presentation? […]
Poor Communication Causes Lost Trust and a Harmed Reputation
During a high level issue or crisis, failing to address poor communication can lead you to significant challenges, including confusion, misinformation, and a loss of trust among stakeholders. Ineffective communication – that is, the wrong messages – can escalate the situation, hinder decision-making, and harm your organisation’s reputation, making recovery more difficult. Transparency, openness, the […]
Leadership Communication: Responding to Stakeholders with Confidence and Clarity
How confident are you in demonstrating your leadership communication skills with stakeholders? You’re a GM or an Executive Leader of your department. Imagine being in a meeting when you are pitching for some new business or trying to sell in a new direction for your team, and one of the stakeholders asks you a question, […]
Turning Stakeholder Communication from Mixed Signals to Strong Connections
How well does stakeholder communication work in your workplace? Ever feel like communicating with stakeholders is like playing a game of telephone? Improving stakeholder communication doesn’t have to be a comedy of errors. Clear messaging, active listening, and a dash of humour can go a long way in bridging gaps and building stronger relationships. Remember, […]
Gratitude and Reflections: Thank You for a Remarkable Year with Communication & Media Manoeuvres
As the year draws to a close, we want to express our heartfelt thanks to our clients, partners and connections for making Communication & Media Manoeuvres an integral part of your growth and success this year. The festive season is a time for reflection, gratitude, and looking ahead to exciting opportunities in the new year. […]
Is Your Audience Not Engaged in Your Executive Presentation?
The opening moments, in just a few seconds or minutes, set the tone for your executive presentation and determine whether your audience leans in or tunes out. It is easy to fall short of capturing immediate attention, as we noticed in this video of a clearly knowledgeable man of authority and expertise as an example. […]
How Metaphors Simplify Crisis Communication and Enhance Clarity
How Metaphors Simplify and Clarify Crisis Communication? In times of crisis, clear and effective communication is essential to reduce confusion and build public trust. One powerful tool that leaders and communicators often use is metaphor—a technique that simplifies complex ideas by relating them to familiar concepts. A striking example comes from Michael Outram, Commissioner of […]
Why Running Away from Reporters After Court Can Backfire
There’s nothing that can make someone look more guilty when leaving a court appearance than running away from reporters! But the journalist seems to have been prepared for this situation (wearing her running shoes) and does a great job keeping up with the former local councillor, as does the intrepid cameraman. The better plan would […]
Start the Year 2025 Strong by Sharpening Your Executive Presentation Skills
As the year 2024 draws to a close, many of us reflect on our accomplishments and set new goals for the year ahead. One area that often goes overlooked is the art of effective communication—especially the ability to deliver impactful executive presentations. Whether you’re speaking to your team, pitching to clients, or addressing stakeholders, strong executive presentation skills are a cornerstone of professional success.
Mastering Virtual Presentations: Are You Ready to Impress a Potential Client?
Meet John, who leads a team in a virtual presentation for a city council exploring innovative waste management solutions. Joining him are the heads of the engineering, finance, and IT departments. John concludes the presentation by highlighting how the proposed project aligns with the council’s sustainability goals and invites questions. Impressed by the team’s expertise […]
Virtual Online Meetings and Presentations – Best Ways to Use Your Hands, Facial Expressions and Body to Create Maximum Attention and Engagement
Crisis Mode: Why Playing the Waiting Game Can Backfire for Spokespeople
In today’s fast-paced and interconnected world, how organisations handle crises can make or break their reputation. A spokesperson plays a crucial role in these situations, often serving as the public face of the organisation. Waiting to respond to a crisis can backfire for spokespeople and the organisations they represent. In the age of social media […]
Examples of Public ‘stuff-ups’ by Senior Executives and how they fixed them
Public announcements by senior executives can sometimes go wrong, leading to significant consequences. Here are a few notable examples that highlight the importance of careful communication and the lessons learned from these missteps. James Quincey, CEO of Coca-Cola In the 1980s, Coca-Cola introduced “New Coke” in response to competition from Pepsi. The move aimed […]
The Impact of Assumptions on Communication Breakdowns in a Workplace
In the fast-paced environment of the modern workplace, effective communication is essential. However, one often-overlooked factor can silently sabotage this communication: assumptions. When individuals make assumptions about what others know or intend, it can lead to misunderstandings, conflict, and decreased productivity. Understanding the impact of assumptions on communication breakdowns is crucial for fostering a more […]
How to Decline a Media Interview Politely: A Guide
Media interviews offer a valuable opportunity to build profile for your organisation and for you. It is an unique opportunity to share your message/s and reach a wider audience. Politicians and company leaders see media as a powerful tool for establishing or maintaining credibility and connecting with stakeholders. However, there are times when you may […]
Stakeholder Communication In A Crisis – Why Is It Important?
Your reputation is a valuable asset. It’s hard to build and it can be destroyed in an instant. So, it’s wise to plan for good stakeholder communication. Think of this as a form of insurance for your reputation. Like any insurance, it’s worth doing your homework and investing carefully. Getting your communication right will help […]
Royal Commissions and Government Inquiries – Surviving the Spotlight
You wouldn’t face a criminal hearing without legal advice, so why face a public hearing without professional help in communication? It’s stressful enough to face a Royal Commission or a Senate Estimates hearing, or any government inquiry for that matter. On top of that, you’re usually being live streamed outside the hearing room, and the […]
Will This Crisis Actually Pass? How Do I Minimise Any Reputation Damage?
Your Strategic Planning Guide For Being Fully Prepared For Any Crisis Many companies routinely ask me how they can prepare properly to communicate when – not if – a crisis happens. While we can be quite optimistic, the realist in us all knows from experience there will always be something that happens. The question is, […]
How Would Your Leadership Team Respond To A School Crisis?
Critical incidents and other crises are always just one sudden step away in schools. Test your team response in a realistic crisis communication simulation, designed to prepare your team for any situation. In the event of a crisis, would your school leadership team know how to respond? Would they know what to say – and […]
In communications, complexity breeds confusion
How can Facebook and the White House, organisations with unmatched resources, power and influence, make such a meal of their communications? You are going to be enormously scrutinised when you rule the world. But Mark Zuckerberg, who runs the biggest content platform on the planet, and Donald J Trump, who holds the most powerful office, […]
Want to train your staff to speak for success in media or to stakeholders? No training budget or time? Try eLearning.
The advantages of media and presentation skills training are plentiful. But we know there are hurdles to gathering a whole team of employees in one place at one time for training. 1. Your people are time poor 2. Your people are geographically dispersed 3. The budget just doesn’t stretch far enough to train everyone face […]
CEO videos prove most effective form of communication – do you have the camera skills?
It might seem easy to create, but there are certain skills required to make an effective online CEO video message. Whether you like it or not, people make judgements very quickly about the quality of your offering based on how you come across on camera. Viewers don’t want to watch a corporate talking head, they […]
Will you be ready when the camera rolls to make your best online video message?
It’s fair to say that in today’s digital world, video content is king. With viewers 10 times more likely to engage, share and comment on videos, it’s a no-brainer that you’ve got to be in it to win it! Creating your own video message is an opportunity to boost your public profile and influence your […]
Don’t look like a deer in headlights on camera!
There’s no question that good online video content captures your audience’s attention. But what if you look like a deer in headlights when the camera rolls? If you think being the main presenter or company spokesperson on video (be it for a product launch, internal video or another communication piece) is easy, think again. The […]
What To Do If Your Executives Don’t Think They Need Media Training
By Media Manoeuvres Director and Media and Presentation Skills Expert, Sam Elam It’s fair to say that most executives are well equipped when it comes to general communication skills, interpersonal skills and usually, presentation skills. Unfortunately, this type of expertise isn’t always transferable to the interview skills required when dealing with the media, particularly in […]
Don't be scared! Media Apology for Long-Term Reputation Management
In an age where social media dominates, it’s becoming increasingly common for corporate mishaps to go viral, and increasingly important for media spokespeople to manage the fallout effectively and authentically. “Apologies, if not done effectively, can actually do more harm than good, to corporations dealing with reputation management or financial liability,” says crisis management training […]
Today’s media landscape – land of online opportunity for brands, key executive profiles and SEO
By Media Manoeuvres Director, Sam Elam The vast media landscape continues to change at a rapid rate and companies, their media spokespeople and their brands are now facing an immense land of online opportunities. Many of these are being overlooked though, as companies and brands grapple to cut through the noise to get their message […]
So why exactly does that reporter want to talk to you?
Whenever a senior executive is scheduled to talk to a journalist, there’s typically a certain amount of planning about purpose, key messages to remember, and topics to be covered (as well as maybe topics to avoid). But there is usually not much thought given to what the journalist wants and expects. Now, new research from […]
Reputational risk in leaving media to chance
Many a motivational quote has been uttered about the word reputation. For one, celebrated US investor Warren Buffett is often quoted as saying: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” When it comes to corporate communications and reputation management, […]
What Does A Good Story In The Media Really Do For You?
WHAT DOES A GOOD STORY IN THE MEDIA REALLY DO FOR YOU & YOUR BUSINESS? Trust, credibility, google rankings, sales, partnerships and your mates buying you a beer or champers at the pub! Who doesn’t like it when a media story comes out and your friends give you a hearty “well done” slap on the […]
There are only two things you need to know to get priceless, free Media Coverage For You and Your Business
There are not many things free in life these days but when it comes to marketing or getting profile for you and your business, it is staring us all in the face. Media coverage! There has never been a better time because TV, radio and newspaper journalists are desperate for stories. And if you know […]
On The Dotted Line…
We’re all publishers now The most famous formula in the world is undoubtedly Albert Einstein’s E=MC2 It’s been adapted and modified for everything from posters to T-shirts, and was even used as an album title by Mariah Carey, who breathlessly explained it stood for Emancipation = Mariah Carey twice. But one of the most useful […]
