In today's fast-paced and interconnected world, how organisations handle crises can make or break their reputation. A spokesperson plays a crucial role in these situations, often serving as the public…
Public announcements by senior executives can sometimes go wrong, leading to significant consequences. Here are a few notable examples that highlight the importance of careful communication and the lessons learned…
In the fast-paced environment of the modern workplace, effective communication is essential. However, one often-overlooked factor can silently sabotage this communication: assumptions. When individuals make assumptions about what others know…
Media interviews offer a valuable opportunity to build profile for your organisation and for you. It is an unique opportunity to share your message/s and reach a wider audience. Politicians…
In the aftermath of the severe turbulence incident involving Singapore Airlines flight SQ321, the airline has employed a multi-faceted communication strategy to address the situation. The response includes social media…
The media has an undeniable power to shape public opinion. Every day, we are bombarded with information from various sources, such as newspapers, television, radio, and social media. But do…
Have you ever wondered why politicians often seem to dodge questions from the media? It's a frustrating experience for many, but there are several reasons behind this phenomenon. Let's take…
After many years of media training Defence Force Recruiting spokespeople, we were so proud to see Navy personnel doing a stellar job in Brisbane with an Open Day and a…
Do you ever find yourself feeling nervous, anxious, or unsure of yourself before a presentation? Do you feel like you are not going to make the right impression and even…
What is Media Relations Training? Any executive in a senior or emerging leadership role should undergo media relations training combined with verbal communication and stakeholder speaking skills. These skills form…
If you're looking to succeed in stakeholder management and corporate communications, there are several key factors that you need to keep in mind. These factors are essential components of any…
CEOs and senior executives put a lot of pressure on themselves to be expert at everything to gain the respect and admiration of their stakeholders. But CEOs, like anyone else,…
Maintaining a positive image in media is crucial for several reasons. Firstly, it significantly influences public perception, shaping the immediate impression of you in the audiences you want to know…
Politicians often appear to be skilled at handling interviews because they receive extensive media training and coaching. This training is designed to help them effectively communicate their messages, stay on…
This week an AFR article said that the CEO of Optus, Kelly Bayer Rosmarin was “labelled 'unavailable', 'defensive', 'out of touch' and 'just not good enough'"; how the company communicated with…
