For any media interest, you need trained and tested spokespeople who can get your organisation’s messages across in media-friendly bites.
From media awareness for non-key spokespeople, to executive interview skills for subject matter experts and senior executives, CEOs and Directors, we prepare spokespeople for promotional purposes or issues and crisis communications, specific interview rehearsal and everything in between.
We work with you or your corporate affairs team and other advisers to develop customised media training that aligns and supports your organisational and media strategies, in good times and bad.
You will be guided by specialist media trainers (all former journalists) who are experts in corporate, government and not-for-profit training (and coaching) so you and your spokespeople develop skills to be great media ‘talent’ and love playing the media ‘game’.
You will discover how to answer any journalist question, and get the right message out at the right time, delivered the right way.
You will also understand how to stay on message and keep control of an interview so you stay ‘safe’. You will be able to answer any question with confidence, clarity and calmness, no matter how difficult the questions may be.
When it comes to the media, what’s said or done in a moment can stain a career or a reputation. Preventing a spill is a thousand times easier than trying to clean one up, which is why media training is essential.
With Communication & Media Manoeuvres, your entire team of spokespeople will have shared reference points – a whole-of-organisation approach – and communication skills they will use for the rest of their career.
Buyers beware… ineffective ‘media training’ comprises a former journalist who runs through a series of questions and answers and gives superficial feedback, without any verified communication principles underpinning the training. There is no learning and development or long-term skills achieved in this scenario.
If your organisation needs confident, willing and able media spokespeople, you need media training that sticks.
Your training can be delivered face-to-face, live online, or a hybrid.
We also design tailored workshops that can be delivered as part of your next conference, Board meeting or professional development event – from a keynote session or webinar to in-depth skills training.
This course is ideal for any executive, leader or subject matter expert who wants to build their confidence and perform better in media interviews – whether they are live, pre-recorded, over the phone or in a studio.
At Communication & Media Manoeuvres, every course is customised for each individual or group from your organisation, and we can deliver training in almost any configuration that suits you. However, for best skill development, we recommend at least a foundational half day for individuals and small groups and up to a full day for more participants.
We can deliver the training face-to-face, online, or a hybrid, to suit the locations and needs of the participants. We have studios and training facilities in Melbourne and Sydney, and we can also come to your office in all locations across Australia.
As each course is fully customised, the cost will be determined once we have a discovery call to discuss your needs or those of your executives. We will then provide you with a fully tailored recommendation and costing.
Find out if we’re the right fit.
To find out if we’re the right fit for your training needs, call or email us for a confidential discussion.
We’ll be happy to give you specific recommendations for training tailored to your objectives.
