In today's fast-paced and interconnected world, how organisations handle crises can make or break their reputation. A spokesperson plays a crucial role in these situations, often serving as the public…
Media interviews offer a valuable opportunity to build profile for your organisation and for you. It is an unique opportunity to share your message/s and reach a wider audience. Politicians…
In the aftermath of the severe turbulence incident involving Singapore Airlines flight SQ321, the airline has employed a multi-faceted communication strategy to address the situation. The response includes social media…
The media has an undeniable power to shape public opinion. Every day, we are bombarded with information from various sources, such as newspapers, television, radio, and social media. But do…
Have you ever wondered why politicians often seem to dodge questions from the media? It's a frustrating experience for many, but there are several reasons behind this phenomenon. Let's take…
After many years of media training Defence Force Recruiting spokespeople, we were so proud to see Navy personnel doing a stellar job in Brisbane with an Open Day and a…
What is Media Relations Training? Any executive in a senior or emerging leadership role should undergo media relations training combined with verbal communication and stakeholder speaking skills. These skills form…
Maintaining a positive image in media is crucial for several reasons. Firstly, it significantly influences public perception, shaping the immediate impression of you in the audiences you want to know…
Politicians often appear to be skilled at handling interviews because they receive extensive media training and coaching. This training is designed to help them effectively communicate their messages, stay on…
This week an AFR article said that the CEO of Optus, Kelly Bayer Rosmarin was “labelled 'unavailable', 'defensive', 'out of touch' and 'just not good enough'"; how the company communicated with…
Executives need to learn media interview skills because they are often expected to be the public face of their company or organisation. They are expected to do this well to…
A Public (or Stakeholder) Apology Is Worth 1000 Words of Spin and Artful Dodging. It is Best Practice Strategic Crisis Communications Our Managing Director, Sam Elam, talks to Channel 7…
Despite years of working together, some lawyers still don’t trust professional communicators to do the right thing in a crisis, and most think it’s lawyers, not communicators who should take…
Media training is more important in the digital age than ever before. From the radio era of ‘The King’s Speech’ to the current crop of reality TV stars, audiences have…
Successful media trainers know that being prepared for the media is much, much more than just Q&A rehearsal. Of course, it’s important to practise media interview skills, but effective training…
