Media Manoeuvres knows the media. Why? Because that’s our speciality. Media Manoeuvres, Australia’s largest media training and reputation management company, tailors all training to our clients’ precise needs. We have…
It seems these days that news is no longer solely the domain of hard facts, events and people doing extraordinary things — there is another element driving the media agenda – opinion.
Whether it be comments from twitter, blogs, surveys, polls or talk back radio – public opinion is dominating much of the news.
Even journalists are no longer objective reporters of the truth; many have become commentators in their own right. A reporter interviewing another reporter has become commonplace.
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In the frenetic rush to adapt to the shiny, new tools of social media, some public relations professionals are in danger of trampling on a tried and
proven method of communicating – the media release. Media Manoeuvres Managing Director, Sam Elam believes social media is adding great value to the traditional media release as part of an
integrated media relations approach.
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In Canberra, each and every department, agency and office has its own media/public affairs team. Many teams consist of a number of young graduates, who’ve taken their first public affairs positions straight out of TAFE or university.
According to Media Manoeuvres’, ACT Manager and Executive Trainer, Andrea Close, despite these stats, there is a glaring lack of services and support to help out the novice or even the more experienced practitioner. (more…)
Tiger Woods might have written the book on how to make squillions from a tiny white ball.
But he – and most importantly his advisers (or should that be ill-advisors?) – won’t be penning a guide on handling a crisis in the media any day soon.
It’s true that keeping a stable of cocktail waitresses when you are a famous, married, sanctimonious, golfing family man is probably always going to be a tasty global media meal. (more…)
The past decade has witnessed transformational change in areas ranging from geopolitics to teenage leisure pursuits. But one of the most dramatic shifts has been in communication as digital technology, social networking and 24 hour news have become dominant forces in the transfer of information from business to business, from business to consumer and from consumer to consumer. The new dynamic has forced every business function to adapt, perhaps none more so than corporate communications.
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Social Media Integration is currently communication’s hottest topic. Social media expert, Sam Mutimer talks with Media Manoeuvres’ Managing Director, Sam Elam. (more…)
“I was your boss once….” There are obviously issues between this anchor and this reporter. Perhaps during a new broadcast is not the time to sort them out though. (more…)
No doubt you will have seen this Macquarie Bank employee caught out opening images of Miranda Kerr during a news broadcast. If not, watch the guy behind the reporter.
Please submit your favourite media blooper or interview from YouTube, your organisation or other source to Michelle Adams on madams@www.commsmanoeuvres.com.au. (more…)
Win Ray Martin’s new autobiography “Ray: Stories of my Life” by trying your luck with our quiz.
The winner of last edition’s Media Moments Quiz was Bernadette Rose from the Department of Juvenile Justice, NSW who wins a copy of Paul Barry’s book “Who wants to be a Billionaire?”.
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Win a copy of Ray Martin’s autobiography by entering our two minute Quick Quiz. (more…)
Win a copy of Sideshow: dumbing down democracy by entering our two minute Quick Quiz.
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In this competitive world, it’s vital that you establish and maintain a positive reputation for your school with careful communications planning. Sam Elam and Katrina Byers explain how. (more…)
Media Manoeuvres is starting 2010 with a fantastic new addition to the team.
Rosanne Michie has joined us as General Manager.
Rosanne has an extensive background in both journalism and strategic communications, media relations and issues management. (more…)
