The new normal for Corporate Communications functions

The new normal for Corporate Communications functionsThe past decade has witnessed transformational change in areas ranging from geopolitics to teenage leisure pursuits. But one of the most dramatic shifts has been in communication as digital technology, social networking and 24 hour news have become dominant forces in the transfer of information from business to business, from business to consumer and from consumer to consumer. The new dynamic has forced every business function to adapt, perhaps none more so than corporate communications.
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