Stakeholder Communication
Engage your stakeholders and inspire action.
- Get Clarity ON Your stakeholder approach on a new announcement, event, issue or crisis
- discover IF YOU know your stakeholders and their drivers, rather than ‘think’ you knoW
- IDENTIFY RISKY AND INFLUENTIAL STAKEHOLDERS
- ANALYSE DRIVERS AND ANTICIPATE STAKEHOLDERS' REACTIONS
- DEVELOP KEY MESSAGES THAT ADDRESS YOUR STAKEHOLDER PROFILES AND HAVE INFLUENCE
- GIVE SPOKESPEOPLE THE MESSAGES THEY NEED TO DELIVER
Maintaining positive relationships with stakeholders is how an organisation survives and thrives. But all too often, stakeholder communication and engagement becomes more about you and your promotional messaging, rather than what they want and need to hear. That is, what’s in it for the stakeholder?
Creating compelling pieces of communication with the right key messages that have connection and relationship building power – or saving relationships – requires a strategic and analytical process.
In our Stakeholder Communication Skills training workshop, we show you our acclaimed and proven strategic communication framework and models to develop powerful stakeholder communication and messaging. We show you how to analyse and address your stakeholder through profiling, drivers, influence matrices, perceptions and issues affecting your relationships.
We then show you how to develop clear messaging so your stakeholders hear what they need or want to hear from you in plain, direct, meaningful language that connects and engages. Your messages will have the right impact, influence, or call-to-action.
Find out if we’re the right fit.
To find out if we’re the right fit for your media training needs, call us or email for a confidential discussion.
We’ll be happy to give you specific recommendations for training tailored to your objectives.
