A school public relations crisis can occur in minutes! Anyone can record and publish an incident on their smartphone – it will all be captured and can be distributed within seconds of the event. Just Google ‘school bus crash’ or ‘drugs found at elite private school’.
In our experience of managing issues and crises communications in independent schools, the following are the top crisis fears that keep school leaders awake at night:
However, each school has its own unique concerns.
Crisis and Issues Preparedness
Communication & Media Manoeuvres works with you to identify the most likely risks that your school faces and together we minimise risk, increase compliance and support your team’s communications response capability.
You and your executive team will be prepared to manage media, school community and external stakeholder communications in a crisis or a high-level issue when it happens.
This program may include:
Crisis and Issues Management
In a high-level issue or crisis, time is of the essence. If a school does not communicate quickly with the right messages, the school’s reputation can be crucified and spiral out of control. We stand beside leadership and communications staff with the right strategy and communications – including dealing with the media and media statements to keep you and your school ‘safe’.
Managing communications in high-level issues and crisis situations is a crucial specialist skill that most schools do not have internally.
Communication & Media Manoeuvres’ expert school crisis management advisors and former journalists have over 15 years of successful experience in schools’ issues and crisis management communications, for dozens of independent and Catholic schools in Australia. We have seen it all!
The schools Communication & Media Manoeuvres works with are ready to manage a crisis or high-level issue, whenever it may hit.
This service is designed for independent and Catholic schools throughout Australia, who may be facing a current issue or crisis, or who would like to manage the risk in the event of one occurring.
At Communication & Media Manoeuvres, every program of support is customised for each individual school. For spokesperson training we can deliver it in almost any configuration that suits you.
We will meet with you face-to-face or virtually to discuss your school’s needs, and decide on a program from there. For spokesperson training, we have studios and training facilities in Melbourne and Sydney, we can come to your school in all locations across Australia, or we can conduct the training online.
As each program of support is fully customised, the cost will be determined once we have a discovery call to discuss your school’s needs. We will then provide you with a fully tailored recommendation and costing.
Find out if we’re the right fit.
To find out if we’re the right fit for your media training needs, call us or email for a confidential discussion.
We’ll be happy to give you specific recommendations for training tailored to your objectives.
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