Our Team

Sam Elam

Managing Director and Executive Trainer

Sam Elam, Founder and Managing Director of Communication & Media Manoeuvres, has been involved in communications and media for the past 25 years.

Sam started her career by founding a niche magazine publishing company producing six national titles. Moving into the communications consultancy environment, Sam then spent eight years in management and senior consulting. During this time, she advised many of Australia’s major corporations on corporate and product media, brand management and communications strategies. Sam also gained worldwide recognition as an expert in corporate issues and crisis management.

Sam then founded Media Manoeuvres (now Communication & Media Manoeuvres), a company specialising in executive and leadership training and coaching in outstanding communications – particularly in high-stakes situations.

Sam’s expertise has her regularly working with leaders and senior management on strategic communications.

Sam’s key competencies encompass:

  • Creating, managing and protecting reputation
  • Stakeholder analysis
  • Communication positioning and messaging
  • Media strategy advice and media spokesperson skills training
  • Risk management
  • Issues / crisis communication plans and management strategies
  • Executive presentation skills coaching

Sam has won numerous industry awards, is a keynote speaker, a Fellow of the Public Relations Institute of Australia and a member of the Melbourne Press Club.

Sam is also an officially accredited workplace trainer and a Bates Executive Presence assessor.


All Communication & Media Manoeuvres trainers sign confidentiality agreements and are not currently working in the media.

Should any of our trainers be doing any freelance work in the media, we will inform clients before training is commissioned.