What Is Strategic Communication and Why Does It Matter for Organisational Leaders?
What does strategic communication actually mean? Strategic communication is the intentional alignment of what an organisation says, how it says it, and to whom, in service of its broader goals. It is communication that is designed, not reactive. Purposeful, not improvised. Aligned with what the organisation is trying to achieve, not just what is happening […]
Spokesperson Training: Crisis Communication
How will your spokespeople handle the next crisis? Ensure they are prepared with expert crisis communication training. We train your spokespeople to handle media enquiries effectively, delivering clear and concise messages while maintaining composure under pressure. Role-playing exercises help them prepare for difficult questions and challenging situations. You can get in touch with us for […]
Don't be scared! Media Apology for Long-Term Reputation Management
In an age where social media dominates, it’s becoming increasingly common for corporate mishaps to go viral, and increasingly important for media spokespeople to manage the fallout effectively and authentically. “Apologies, if not done effectively, can actually do more harm than good, to corporations dealing with reputation management or financial liability,” says crisis management training […]