In any media interview, what your audience sees is just as important as what they hear. No matter how tough the topic or how persistent the reporter, you have control over the setting.
Here are six tips to stay in control when being interviewed by the media as your organisation’s spokesperson:
1. Choose a background that reinforces your message.
A cluttered or distracting backdrop can dilute your credibility. Opt for a neutral or branded background.
2. Avoid distractions that could shift focus away from you
Subtle details matter. A ticking clock, a loud aircon, or even a poorly positioned microphone can affect how your message is received.
3. Position yourself in a setting that exudes confidence and credibility.
Your environment should match the tone of the message. Serious topics require a professional setting, while informal chats can have a relaxed background.
4. Control the height of your seat.
Sitting too low can make you look small and uncertain. Adjust your chair so you appear balanced and composed in the frame. Make sure your eye level is level with your camera.
5. Be mindful of reflections.
Glasses, jewellery, and shiny surfaces can reflect lights and cameras, causing unnecessary distractions.
6. Have a subtle anchor point.
A strategically placed object (like a notepad) can help direct your gaze and prevent nervous movements.
Remember, every visual detail tells a story, make sure it’s the right one.
