Every organisation is vulnerable to a reputation-threatening, high-level issue or crisis that ends up in social or news media – it’s knowing the right way to communicate in those situations that changes the way organisations are perceived by their stakeholders and the media.
Nobody relishes the pressure of talking on behalf of their organisation when things are going wrong or there is stakeholder outrage. Especially when it comes to mainstream and social media.
Talking to the news media can be overwhelming on a good news day, so coming face-to-face with a journalist when a high-level issue or crisis arises can be extremely stressful.
Keeping a clear head and delivering meaningful key messages that connect, rather than dodging difficult questions and trotting out ‘weasel words’ or ‘spin’, is daunting and very challenging without skills training and practice.
At Communication & Media Manoeuvres, issue and crisis communication training is one of our specialities. We design an experiential training program, tailored to you, that will give your spokespeople the confidence and the clear, powerful messages they need to defend your organisation’s reputation and your CEO’s or leaders’ jobs (and careers) when facing media scrutiny.
The session will be highly practical and give your spokespeople immediate skill development, as well as teaching them communication frameworks which they can use in a real situation if it arises.
We also design tailored workshops that can be delivered as part of your next conference, Board meeting or professional development event – from a keynote session or webinar to in-depth skills training.
This course is ideal for any executive or leader who may need to respond on behalf of their organisation in the event of a high-level issue or crisis arising – whether over the phone, in the radio studio or on TV.
At Communication & Media Manoeuvres, every course is customised for each individual or group from your organisation, and we can deliver training in almost any configuration that suits you. However, for best skill development, we recommend at least a foundational half day for individuals and small groups and up to a full day for more participants.
We can deliver the training face-to-face, online, or a hybrid, to suit the locations and needs of the participants. We have studios and training facilities in Melbourne and Sydney, and we can also come to your office in all locations across Australia.
As each course is fully customised, the cost will be determined once we have a discovery call to discuss your needs or those of your executives. We will then provide you with a fully tailored recommendation and costing.
Find out if we’re the right fit.
To find out if we’re the right fit for your media training needs, call us or email for a confidential discussion.
We’ll be happy to give you specific recommendations for training tailored to your objectives.
