In the frenetic rush to adapt to the shiny, new tools of social media, some public relations professionals are in danger of trampling on a tried and
proven method of communicating – the media release. Media Manoeuvres Managing Director, Sam Elam believes social media is adding great value to the traditional media release as part of an
integrated media relations approach.
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Tiger Woods might have written the book on how to make squillions from a tiny white ball.
But he – and most importantly his advisers (or should that be ill-advisors?) – won’t be penning a guide on handling a crisis in the media any day soon.
It’s true that keeping a stable of cocktail waitresses when you are a famous, married, sanctimonious, golfing family man is probably always going to be a tasty global media meal. (more…)
In this competitive world, it’s vital that you establish and maintain a positive reputation for your school with careful communications planning. Sam Elam and Katrina Byers explain how. (more…)
