The Four Stages of Highly Effective Crisis Management: Your essential blueprint for developing a crisis communication plan in today’s social media age.
In a crisis, especially in today’s lightning-fast digital age, there’s little time for planning. The Four Stages of Highly Effective Crisis Management eliminates guesswork by helping professionals plan their crisis communication strategy based on predictable patterns of a crisis, from the triggering event to the stages that unfold because of it.
Across five sections, the book examines best practices in professional crisis management techniques and how to apply them in the Web 2.0 era. Author Jane Jordan-Meier includes dozens of case studies as well as academic research to illustrate an effective four-stage approach to crisis management, helping managers understand what and who work at each stage.
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