Many people, experienced and inexperienced, speak of times when they believe they have been ‘misquoted’ by print journalists – usually when the words attributed to them cause, rather than solve,…
This article was first published on Dec 27, 2010, and revised on Nov 24, 2017. One of the hardest parts of the job for media spokespeople and their communications gatekeepers is being…
It has got to be the most frequent question asked in media training: “Should I ever go off the record?” There appears to be a huge amount of confusion about…
When recession starts to bite, does your organisation see communication as an essential or a luxury? In hard times, should you shun the spotlight or stay visible and on message?…
During a Media Matters editorial meeting, we discussed angles for this lead article and how to pitch a story to media was one idea. We thought it may have been too basic because surely professional PR/media practitioners know this stuff? We decided to do some frontline research and were surprised to find that the majority of people pitching stories are doing it the wrong way. We know this because we decided to ask the only people qualified to answer that question – we asked the gatekeepers of Australia’s news – the radio and television producers, influential freelance journalists and news desk editors – how to pitch a story. Their full and frank comments have given Media Manoeuvres the latest guide to pitching a story. Ignore it at your peril.
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