Has social media killed the media release?

Image by Chris Dichtel, Silicon Valley Graphic Artist.

In the frenetic rush to adapt to the shiny, new tools of social media, some public relations professionals are in danger of trampling on a tried and
proven method of communicating  – the media release. Media Manoeuvres Managing Director, Sam Elam believes social media is adding great value to the traditional media release as part of an
integrated media relations approach.
(more…)

Continue ReadingHas social media killed the media release?

You Can Run But You Can't Hide


Tiger Woods might have written the book on how to make squillions from a tiny white ball.
But he – and most importantly his advisers (or should that be ill-advisors?) – won’t be penning a guide on handling a crisis in the media any day soon.
It’s true that keeping a stable of cocktail waitresses when you are a famous, married, sanctimonious, golfing family man is probably always going to be a tasty global media meal. (more…)

Continue ReadingYou Can Run But You Can't Hide